Join Kamie as she speaks with Michelle Basset about SEO. Because of a little scam she fell into, Michelle picked up an interest in internet marketing, which eventually led to her landing a job in the SEO craze! Stay tuned to get tips on getting more internet traffic the right way!
Here's what to expect on the podcast:
About Michelle Bassett:
Michelle A. Bassett’s journey is a testament to resilience and the power of self-learning. Born into poverty and spending her early years in the projects of Queens, NY, she grappled with a subpar education system, a less-than-ideal family dynamic, and, to top it all off, dyslexia. Despite her challenges, she was not only the first in her family to graduate college but also went on to earn a master’s degree and postgraduate certificates.
Her professional journey began with a bachelor’s degree in behavior analysis in 2011, leading to a master’s in internet marketing in 2013. Michelle quickly discovered that her unique blend of statistical behavioral understanding and digital marketing expertise set her apart in her field. She helped many brands thrive, even before terms like “conversion rate optimization” became mainstream. As her career evolved, she expanded her skills by earning a data science certificate from Emory University in 2017.
She has worked with globally recognized companies such as Coca-Cola, IBM, RedHat, NextDoor, Snap (formerly Snapchat), Mailchimp, Best Buy, and the parent company of Burger King and Popeyes, RBI.
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